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Cheryl Maeder was born in New Jersey and moved to Zurich, Switzerland in her 20s, where she studied at the Zurich University of the Arts, Switzerland. After 8 years in Switzerland, she returned to the US and opened her studio in San Francisco. Her photography work was the inspiration for the Dove Campaign on Real Women, Real Beauty transforming the way women are viewed in the global media today. In 2005, she relocated her studio to the Miami area and immersed herself into fine art photography and filmmaking. Investigations into video and large-scale installations have expanded her visual world. By immersing herself into new technologies, opportunities for rewarding and creative collaborations have occurred for large-scale installations. Maeder’s video installations have been exhibited in public art platforms on climate change and the environment of the US, South America & Europe. Her work is in permanent museums, corporate and private collections, and exhibited internationally in The Louvre Museum in Paris and the Museum of Contemporary Art in Rome. Maeder was selected by PBS for Project Filmmaker, where her film was televised nationally, funded by the National Endowment for the Arts. Maeder’s video installations are in permanent collection of Delta Air Lines, exhibiting at Fort Lauderdale, Miami, Los Angeles & LaGuardia/New York Airports.

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Cheryl Maeder

Far & Away lll, 2010

Archival photograph on canvas

30” x 45”